PPD’S SiteCoach Wins an Award, but Importantly Establishes a Precedent for Leadership in Empowering New Sites

PPD’S SiteCoach Wins an Award, but Importantly Establishes a Precedent for Leadership in Empowering New Sites

PPD, a large CRO, announced recently that its SiteCoach training program for new clinical trial investigators was named by PM360, as one of 2019’s most innovative services in the life sciences industry. PM360, a leading magazine for marketing decision-makers in the life science space—offers the recognition of its 8th Annual Innovations Issue.

What is SiteCoach?

SiteCoach is an easy-to-use program for health practices interested in participating in clinical research to offer their patients new treatment opportunities. By offering advanced training, coaching, and support, PPD intends to increase the number of high-quality research sites participating in clinical research and encourage repeat participation, while at the same time broadening the pool of patients potentially eligible for clinical trials.

Why is this Important?

There have been great shortages of investigators to start. In fact, in the United States, only about 3-4% of all physicians also serve as principal investigators. Moreover, the industry has its “one and done” problem highlighted by TrialSite News—where most of the physicians that serve as principal investigators eventually do a stu...

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