Facebook Kicks Patient Enrollment at Indiana University into Overdrive for Breast Cancer Clinical Trial

Facebook Kicks Patient Enrollment at Indiana University into Overdrive for Breast Cancer Clinical Trial

Recently, Indiana University (IU), in collaboration with the Vera Bradley Foundation, found their clinical trial for breast cancer in too common a predicament: it was a “moribund” effort recruiting participants with breast cancer. Then, IU utilized social network site Facebook, and, suddenly, enrollment went into full-throttle. Now doctors reveal that lives could be saved for patients with triple negative breast cancer.

The Disease can be Deadly: Triple Negative Breast Cancer

Triple negative breast cancer represents about 8% of breast cancer cases in America and according to a recent study from Georgia State University affect about 100,000 women in the United States. Triple negative breast cancer – named because it lacks three traits typically found in other forms of the disease – is challenging to treat and often affects young women and black women. Five-year patient survival rates are lower than with other forms of breast cancer. 

The All to Common Problem: We Can’t Find Enough Participants

Clinical trials in many cases have faced such challenges for decades—there is on too many occasions not enough enrollment in critical clinical trials. Even in the case of a t...

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