Are Your Patient Recruitment Campaigns Compliant? How Trustworthy?

Are Your Patient Recruitment Campaigns Compliant How Trustworthy

Recruiting patients for your clinical trial can be difficult. TrialSite principals have been involved with clinical trial patient recruitment initiatives going back two decades. In fact, founder Daniel O’Connor supported the efforts of a leading patient recruitment firm and their acquisition to Omnicom Group. The challenges and tribulations of patient recruitment reflect important topics for discussion in the push to make research more transparent and accessible. Back when O’Connor was working to solve Phase 3 trouble trial crises, social media wasn’t quite on the scene yet. Online ventures such as Acurian just opened up. Now with social media, a whole new world makes targeted outreach and engagement more feasible. But how does a site, CRO or sponsor know if they are compliant with the messaging associated with their advertisement?  TrialSite shares a recent blogpost from Couchhealth on the matter.

Of course, advertisements must be engaging, informative and easy to read. TrialSite recommends they also add value to the patient/research participant, meaning information should help contribute to or establish trust. That’s an extra consideration many patient advertisements should b...

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