Recruiting patients for your clinical trial can be difficult. TrialSite principals have been involved with clinical trial patient recruitment initiatives going back two decades. In fact, founder Daniel O’Connor supported the efforts of a leading patient recruitment firm and their acquisition to Omnicom Group. The challenges and tribulations of patient recruitment reflect important topics for discussion in the push to make research more transparent and accessible. Back when O’Connor was working to solve Phase 3 trouble trial crises, social media wasn’t quite on the scene yet. Online ventures such as Acurian just opened up. Now with social media, a whole new world makes targeted outreach and engagement more feasible. But how does a site, CRO or sponsor know if they are compliant with the messaging associated with their advertisement? TrialSite shares a recent blogpost from Couchhealth on the matter.
Of course, advertisements must be engaging, informative and easy to read. TrialSite recommends they also add value to the patient/research participant, meaning information should help contribute to or establish trust. That’s an extra consideration many patient advertisements should but don’t always include. TrialSite is part of a movement to change that.
Are the advertisements compliant with the ethics committee (EC) or institutional review board (IRB)? They need to be. These compliance bodies must review each and every version of an ad. The blog provides some good examples for your review.
Suggestion: A digital patient recruitment checklist
The blog offers up 4 tips for preparing the EC document ready to be reviewed—and position the site for success. They include: 1) Facebook engagement should avoid mentioning personal attributes and copy that targets any specific reader; 2) ensure all claims are true and accurate and include backing statistics where and when possible; 3) do not request anyone’s health information and; 4) never promise or dangle a hope, such as “before and after” creatives.
TrialSite: Patient-centricity & Trust is key to the future success of research
TrialSite’s longer term vision, now underway, is all about providing accurate, easy to understand, relevant research to empower patients and those interested in research. High quality, value-added and ethical patient recruitment can support patients, site and sponsors. Check out the team at [email protected] for more information about their social media-based services.